When it comes to the NFT marketplace, you may have witnessed a lot of competition because thousands of other NFT projects launch weekly. The Crypto craze has brought a new light on innovation, affecting several industries. But if you are launching the NFT project, you need to get the attention of your collectors. That is why you need to develop fantastic strategies for the NFT launch project that helps in understanding the value.
If you launch your NFT project, you also need to create some strategies to promote your collection. Unfortunately, most people here have no idea about how they should handle all these things. Here in this guide, you will learn about those strategies that will help you to promote the NFT. But before you learn about those strategies, you must clear your basics!
What do you mean by NFTs?
NFT or Non-Fungible Token is designed with the same programming type used to create the cryptocurrency. These digital assets are based on blockchain technology, which cannot trade or exchanged like any other crypto assets. Unlike Bitcoin or Ethereum, NFT cannot be replaced because it has unique properties.
If you have come across physical currency and cryptocurrency, those are fungible and can be traded or exchanged.
How does it work?
Now, when you have understood the initial steps of NFT, it is time that you should learn about how an NFT works. Most of the NFT you can find resides in the Ethereum cryptocurrency blockchain, and it is the distributed public ledger where you can record the transactions you want. These are the digital or individual tokens where you can store some valuable information.
NFTs have a value set by the market demand and can be sold based on that. In addition, NFT has unique data that helps verify and validate the ownership of NFT and even allows the owners to transfer the tokens between them.
One of the best ways you can use crypto trading is the digital content, gaming items, investment and collaterals, and even domain names. You can use it for different purposes, but that will only be possible when people know about your project. That is why promoting the NFT collection is so essential. But how can you promote it? Let’s get the answer to this question!
Ways to promote your NFT collection
Here are some of the best ways through which you can effectively promote the NFT collection-
1. Create an excellent website
Before you launch your NFT, the player needs to create the website because that is the only source of information for the NFT community. That is why you need to put so much effort into the design and functioning of the website, and it is one of the best ways through which you can attract people.
Design is quite essential and if you want to create a good website, ensure that the website is responsible. Make sure that when people use it on mobile, they can browse it easily and also look nice when they browse it on desktop. Make sure that you are not filling it with images and videos. You can even include animation videos on your website that will help in boosting the credibility of your project. It will even create a good impression on the users when you create an animated NFT character.
One more thing that is essential while creating the website is that you should include all the crucial information about the project. The website must have About, Team, Holder Benefit, Roadmap, Social Links, and Mint information. Then, only they can make things even better.
2. List your NFTs to a free Calendar.
NFT calendar is one of the best and special platforms that help you connect with your fellow buyers and creators. You can even find several free platforms that will allow you to list your drops. You should choose the NFT calendar that allows you to collect the best NFTs from different marketplaces at just one location.
It is considered one of the best and perfect tools for NFT collectors who do not want to go through multiple locations to find the latest release. The best part is adding the drop is so effortless because all they need to do is fill the form, and the form will include the following things-
- Person’s detail
- Short description
- Key visual of the drop
- Date and time of your drop
- A link to the release
It will even offer you broad exposure that helps share the features on different social media platforms. You can even go live on this platform, giving you better exposure. When you submit the drop, the official team will quickly review it.
3. Use the Power of social media.
Nowadays, one of the great platforms which have the potential to make yourself known and get several opportunities is Social Media. It offers the users several opportunities to promote their NFT. Using platforms such as Instagram and Twitter will provide you with several creative content that engage the audience and help you build an organic following.
You can even get the chance to boost the traffic with the help of social media, but only if you will follow the following tips-
- Always try to attract more audience or followers.
- Try giveaways to attract the audience.
- Use the character limit of Twitter optimally.
- Try to learn your audience and lean on which thing they are interested in so that you can work according to that.
- Prepare your audience before you release the NFT collection.
Many social media pages help you increase your project’s credibility on social media and offer you several more opportunities.
Discord is the digital distribution platform that is always the best way for investors and founders to interact. It is the best platform where investors and founders can interact and discuss everything. They can send the invite link on Discord before the project launching.
Discord server is used because it helps provide more information about the project, create a community, post an important announcement, and even collect the whitelists of the projects.
Another critical and marvelous place to build a following on the project is through Instagram. It is a fantastic platform where you can showcase the media, offering several advantages. You can post the best art from your collection using different Instagram features, such as stories or reels. It is the best way through which you can engage with your community.
One of the biggest platforms that you can find nowadays is Twitter. It is home to a large community of enthusiastic NFTs. And that is why it does make sense when you think of creating a profile for your collection. But you need to ensure that you interact with the community through tweets. You can show your project or arts through a teaser and promote it.
Increasing user engagement is one of the most crucial things that you have to consider. That can be possible on Twitter when you run different giveaways, free mints, and other gifts to the users, and it will help you build the following on Twitter within no time.
Another fantastic platform that can be used to promote the NFT is Reddit. It can be best if you start creating an NFT sub to spread the word about the collection in the community.
4. Promote your NFTs on Marketplaces
One of the best ways to promote your NFT is in the marketplace. So you can feature drops there on the dedicated platform. These can be considered as the promoted projects that will be advertised in the marketplace’s ecosystem, but that will only be possible when the founders pay for the advertisement.
There are so many marketplaces that you can find that have a separate page to feature the NFTs. When you are looking for the best marketplace where you can feature your drop, you need to consider the following things-
- Explore the marketplace properly by taking a look over the features and functions that it offers.
- Look for the availability and then compare the fees and functions.
- Always check the transaction fees.
- After you consider these things, you can find the best marketplace where you can promote your NFT collection in a much more effective way.
5. Collaborate with other artists and influencers
There is one more way through which you promote the NFT, and it is by collaborating with different artists or influencers. Influencers are the people who have huge followings on their social media channels in the NFT space, such as Instagram, YouTube, Twitter, and others. In addition, the NFT community is the home of several artists, allowing you to collaborate with them, such as celebrities, musicians, fashion brands, and many more.
Collaboration is one of the significant leverage you can offer to your audience, who also get aware of the broader community of fans. It is the best and most excellent technique that you can choose for market reorganization.
It is one of the best and most effective ways to get support from your NFT community and create a buzz that people like.
6. Collaborate with other projects
If you are new to this, you can establish the projects and try to reach out to the expert or founders of established projects to collaborate with them. If they like your project, they even promote it on the community page and ask you for the whitelist guarantees.
Not just that, but there are many other activities too that you can run with the established project, which even includes competition and giveaways.
7. Promote your NFT with Paid Advertisement
If you want to sell your product or services, the best way is to promote your NFT with a Paid advertisement. Many projects use this method, and you may have seen the NFT advertisement while browsing the web. The publishers charge for their services, such as pay per impression, pay-per-click, cost per acquisition, and many more.
The user will get several choices at this point as they can run ads in different ways, which are-
- Google Ads
- Facebook Ads
- Reddit Ads
- Instagram Ads
- Twitter Promoted Tweets and many more.
When you do a paid promotion, it will reach so many people through a different platform, which will increase your reach.
8. Host Giveaways
Giveaways were more to grow your followers on social media, but now you can even get the chance. But nowadays, this practice is also used for overall brand awareness, strengthening the social community, and even driving more users’ engagement with your brand. When you are thinking of launching the NFT, you should try announcing the giveaways to get the word out about your project.
When words are out, then more people will know about you. Who does not want to earn the free NFT? But if you are hosting the giveaway, then there are a few things that you should consider. You need to set the giveaway rules for your followers and create awareness about the NFT project. You can announce the giveaway a week till your final product is launched.
The Final Words
Now you know the best and most effective ways to help you promote your NFTs. Of course, these are highly beneficial to your NFT, but if you want to promote NFT, then you need to identify the method that will work for you in the best way possible.
You should consider all these ways and ensure that you manage everything smoothly without causing any problems.