The Emergence of AR in Fashion

The Emergence of AR in Fashion

Company:  ChainGuardians

ChainGuardians, the player-driven platform that combines traditional gaming concepts with blockchain technology, will launch its first Phygital Meta Street Wear Collection during NYFW this month!

Tuesday, September 13 and Wednesday, September 14 from 1:00 p.m. – 7:00 pm

The emergence of AR in Fashion
ChainGuardians will showcase a Phygital Meta Street Wear collection that is inspired by the ChainGuardians Superheroes, featuring virtual immersion technology that allows users to wear the clothing in the real world and on avatars in the Metaverse.

OhZone will bring metaverse fashion to life through the patented 3DReal™ technology that automates turning physical garments into virtually stunning NFT wearables ready for the metaverse.

In addition, ChainGuardians will also:
• Offer attendees a Virtual Reality area where they can immerse themselves in a 3D digital fashion world to virtually experience select items in the ChainGuardians Meta Street Wear line.
• Showcase an Augmented Reality area that will allow attendees to interact with digital models wearing the ChainGuardians clothing via a QR code and take pictures of themselves with the models and the clothing itself.
• Introduce invite-only attendees of the the ChainGuardians Runway show to the Meta Street collection and showcase how certain limited-edition items in the line will offer owners an NFT, via NFC technology, rewarding them with a unique exclusive proof of ownership. In the future, this NFT will also provide owners with exclusive opportunities to interact with the clothing through various activities and events in the Metaverse. Taking place September 13 at 6:00 p.m.

To bring their first venture into fashion to life, ChainGuardians formed a partnership with Playology International, PowerStation Studios and Portman Street, respective experts in the merchandising, creative and E-commerce spaces, to assist in developing a unique New York Fashion Week presence.

All events will be held at the NYFW Web3 Edition at the 69th floor of the iconic 3 World Trade Center (“3 WTC”) on September 13 & 14, 2022.